Leadership & Operations - Cove Management Limited
Fiji Hospitality Leadership

Executive Directorate

The driving force steering structural management operations, global brand affiliations, and sustainable asset expansion strategies across Fiji's dynamic tourism sector.

Mark Hinton

Building exceptional hospitality businesses through strong leadership, strategic vision, and unwavering commitment to excellence.

Mark
Hinton

CEO / Co-Founder
Executive Summary

Mark Hinton is the Founder and Chief Executive Officer of Cove Management Limited, bringing over three decades of experience in the hospitality and tourism industry.

Since establishing the company in 2010, he has led its transformation into one of Fiji's respected hotel management organizations, recognized for operational excellence, strategic growth, and strong international partnerships.

Mark is passionate about developing people, driving innovation, and creating high-performing hospitality businesses through strategic leadership, operational excellence, and a commitment to delivering world-class service.

Key Expertise
  • Strategic Leadership & Corporate Direction
  • Hospitality Business Development
  • Hotel Operations & Asset Management
  • Brand Development & Positioning
  • Owner & Stakeholder Relations
Leadership Philosophy
“ Great hospitality is built on exceptional people, operational excellence, and meaningful guest experiences. By empowering teams, embracing innovation, and maintaining the highest standards, we create lasting value for owners and guests. ”
Jenice Hinton

Financial excellence, strategic governance, and responsible leadership create the foundation for sustainable growth and long-term success.

Jenice
Hinton

Director / Co-Founder
Executive Summary

Jenice Hinton is the Co-Founder and Director of Cove Management Limited, bringing extensive expertise in financial leadership, corporate governance, and strategic business management.

She plays a pivotal role in overseeing the organization's financial operations, ensuring sound governance, regulatory compliance, and sustainable business performance across the company's hospitality portfolio.

Her leadership strengthens organizational resilience, enhances stakeholder confidence, and contributes to the continued success of Cove Management Limited.

Key Expertise
  • Financial Strategy & Planning
  • Corporate Governance
  • Risk Management
  • Sustainable Business Growth
Leadership Philosophy
“ Strong financial stewardship is the foundation of sustainable business success. Through sound governance and strategic planning, we create lasting value for our owners, employees, guests, and partners. ”
Rohit Lal

Great hotels are built on exceptional people, outstanding service, and a commitment to continuous improvement. Every guest interaction is an opportunity to create lasting memories.

Rohit
Lal

General Manager / Director
Executive Summary

Rohit Lal is an accomplished hospitality executive and Director of Cove Management Limited, bringing extensive experience in hotel operations, commercial strategy, and organizational leadership.

As General Manager, he leads multidisciplinary teams to deliver exceptional service standards while maximizing asset value and owner returns.

His collaborative leadership style, combined with a results-driven approach, ensures that every property operates efficiently and consistently exceeds guest expectations.

Key Expertise
  • Hotel Operations Management
  • Strategic Business Planning
  • Revenue Growth & Commercial Performance
  • Operational Efficiency
  • Hospitality Innovation
Leadership Philosophy
“ Exceptional hospitality is achieved through empowered teams, operational discipline, and collaboration. We create memorable experiences while delivering sustainable value for our owners and partners ”
Our Specialists

Corporate Operations & Management

To support our properties, CML operates a centralized corporate platform led by specialized professionals who drive revenue, protect assets, and ensure seamless technological workflows:

Shahil Sharma

Shahil Sharma

Group Financial Controller

Neetisa Devi

Neetisa Devi

Group People & Culture Manager

John Singh

John Singh

Group Technology & Innovation Manager

Shwaran Shivani

Shwaran Shivani

Group Sales, Marketing & Revenue Manager

Prateek Sharma

Prateek Sharma

Group Asset Protection & Compliance Manager

Charles Cebujano

Charles Cebujano

Group Digital Marketing & I.T Executive

Our Heritage

Wyndham Brand Affiliation & Milestones

Cove Management Limited proudly operates internationally recognized Wyndham-branded hospitality properties in Fiji under long-term franchise and management arrangements. These properties operate in accordance with Wyndham's internationally recognized brand standards, operational systems, and guest experience programs.

2010

Cove Management Limited Founded

Cove Management Limited (CML) was established by Mark Hinton, building on the success of Smugglers Cove Beach Resort. CML was founded to support hotel owners, investors, and hospitality setups with professional hotel management.

2013

One of Fiji's First Wyndham-Franchised Hotels

The Original Ramada International License Agreement was executed, establishing one of Fiji's earliest Wyndham-franchised hospitality properties. CML Appointed as Hotel Operator With the Licensor's approval, CML was officially authorized to operate and manage the licensed Wyndham property.

2023

Wyndham Garden Joins the Portfolio

Cove Management Limited was entrusted with the operation and management of Wyndham Garden Wailoaloa Beach, expanding its portfolio of internationally branded hotels.

2024

Days Inn Joins the Portfolio

CML secured the Days Inn by Wyndham franchise agreement, continuing its growth strategy by introducing another globally recognized Wyndham brand into Fiji's hospitality market.

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